I really hope that this becomes more common, and not the exception that proves the rule. No middlemen, no signing up for something. Just a transaction between a creator and the people that want to enjoy something and will pay money to do so.
Further, from the AMA on Reddit:
It’s like that thing in the movie “Twister” where they send a bunch of little data collecting balls up into a tornado and just download the lovely results. The whole things has been like that. From the moment it went online and i saw the result of every decision i made. the last question the web guys asked me before we posted was if I wanted the mail list button defaulted to “opt in” or “opt out” and i said start it at opt out. It’s such a tiny thing but I keep hearing about it from people.