Andy Brett is a writer, engineer, and athlete living in Silicon Valley

Facebook now will give advertisers the ability to create their own profile pages on its system that will let users identify themselves as fans of a product. So each user’s news feed will contain items like “Bobby Smith is now a fan of Toyota Prius” or whatever.

Emphasis mine. Because this is not some blog using that choice phrase – this is the [New York Times Business Section].

Update: the choice phrase has been removed. Good thing I got a screenshot.