Facebook and Ads
Facebook now will give advertisers the ability to create their own profile pages on its system that will let users identify themselves as fans of a product. So each user’s news feed will contain items like “Bobby Smith is now a fan of Toyota Prius” or whatever.
Emphasis mine. Because this is not some blog using that choice phrase - this is the [New York Times Business Section].
Update: the choice phrase has been removed. Good thing I got a screenshot.