I really hope that this becomes more common, and not the exception that proves the rule. No middlemen, no signing up for something. Just a transaction between a creator and the people that want to enjoy something and will pay money to do so.
I’m also just going to assume that it was my question on Quora that got him to post an update on the (impressive) sales figures to date.
Further, from the AMA on Reddit:
It’s like that thing in the movie “Twister” where they send a bunch of little data collecting balls up into a tornado and just download the lovely results. The whole things has been like that. From the moment it went online and i saw the result of every decision i made. the last question the web guys asked me before we posted was if I wanted the mail list button defaulted to “opt in” or “opt out” and i said start it at opt out. It’s such a tiny thing but I keep hearing about it from people.