The Fallacy of Funnels

When your only goal is a conversion, as opposed to a happy life-long customer, all sorts of tricks will “help” you along your way. It’s the same line of thinking as dudes focused on getting one-night stands in nightclubs. Sure let’s swap numbers, I’d love to meet your friends, and your parents too. They’ll say anything to get what they want.

I’ve repeated a variant of this on a number of occasions, though I usually use the analogy of putting out a sign in the Marina advertising “Free trip to Napa” (when there is no free trip).